A century (or even half a century) ago, public speakers had to contend only with the words printed on paper for attracting and holding an audience’s attention. People are bombarded by persuasive messages in today’s world, so thinking about how to create persuasive messages effectively is very important for modern public speakers. In essence, the nature of persuasion has changed over the last fifty years as a result of the influx of various types of technology. The dynamics of persuasion: Communication and attitudes in the 21st Century (2nd ed.).
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